CollectID Evolves Into ZATAP
In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP it was first introduced in September as the company's new app and brand for consumers. The strategic decision to completely transition into ZATAP for both its business and end-consumer operations underscores the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless integration between the physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to consumers and resonates with our innovative approach to creating 'phygital' products. This is achieved thanks to our committed team and our partners, and we are excited to witness the positive effects ZATAP will have on businesses and end-users."
Businesses Just One Tap Away From Your Customers
While the company's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, https://rentry.co/93mqa3r4 QR Code
Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the distinct stories and experiences each product offers.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience, where users have access to unique content and offers and rewards and use their services in the physical dimension (i.e. gaming on video).
Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. This system, powered by a combination of secure NFC tags as well as blockchain guarantees the highest security level available that is available that allows users to check that they are authentic merchandise without hesitation.
Tickets: These products can be used to get tickets to events and special events, leveraging the power of a ticket for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.