CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely transition into ZATAP for both its consumer and business operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. The company's goal is to build a brand which delights customers and is a reflection of our creative approach to developing 'phygital' products. This journey has been achieved thanks to our committed team and our partners, and we are looking forward to seeing the positive effects ZATAP will have on both businesses and end-users."
Businesses Just One Tap Away From Your Customers
While the ZATAP's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will transition to operate as part of the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, https://bikeindex.org/users/knotstitch8 API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market, shaping a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience where customers can unlock special content, deals as well as rewards and utilize their products in the virtual dimension (i.e. video games).
The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is powered by a combination of encrypted NFC tags, and Blockchain, provides the best security available that is available and allows users to confirm whether they're buying genuine goods with confidence.
Tickets: These products can be used to obtain tickets for entry into venues and special events, leveraging the power of a ticket for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by bringing physical products into the digital world, creating an immersive phygital experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.