CollectID Evolves Into ZATAP
In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as a brand new app and brand for consumers. This strategic shift to fully change to ZATAP for idea.informer.com both its consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand which is a source of joy for consumers and resonates with our innovative approach to creating physical products. This has been made possible because of our dedicated team and our partners We are eager to see the positive impact ZATAP will have on users and businesses."
Businesses one tap away from Your Customers
While the company's B2B operations continued under the collectID name after announcing ZATAP in September, they will change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers like never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences each product offers.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience, where users have access to exclusive content, offers and rewards, and also use their products in the virtual dimension (i.e. gaming on video).
The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags and blockchain provides the best level of security in the marketplace and allows users to confirm whether they're buying genuine goods with complete confidence.
Ticketing: Products may be used as an entry ticket to venues or special events, using the power of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.