CollectID Evolves Into ZATAP
In a bold, transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as the company's new app and brand for consumers. The strategic decision to completely change to ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape and bringing unparalleled joy to users through seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. We are now working to build a brand which delights users and matches our innovative approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and our partners, and we are excited to witness the positive effects ZATAP has on users and businesses."
Businesses Just One Tap Away From Your Customers
The company's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will be operating under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and transforms every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is set to establish the benchmark for phygital industry, shaping a future where products are not just authentic but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The application enables them to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience where customers have access to special content, deals and rewards, and also use their products in a physical dimension (i.e. videos games).
The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's exclusive technology. The system, which is powered by a combination of encrypted NFC tags and blockchain, ensures the highest security level available that is available, allowing users to verify the authenticity of their products with confidence.
Tickets: The products can be used to obtain tickets for entry into venues and special events, leveraging the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by connecting physical products with the digital realm and delivering a truly immersive physical experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.