CollectID Evolves Into ZATAP
In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP it was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP in both business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless integration between the physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. The company's goal is to build a brand that is a source of joy for customers and is a reflection of our innovative approach to creating 'phygital' products. This journey has been achieved thanks to our committed team and partners and we're looking forward to seeing the positive impact ZATAP can have on both users and businesses."
Businesses one tap away from Your Customers
While the business's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they are now set to transition to operate within ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers an innovative experience. The app allows users to not just authenticate their products but also get absorbed in the stories and experiences that each product offers.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience in which customers can unlock special content, deals, as well as rewards and utilize their products in the digital dimension (i.e. video games).
Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's exclusive technology. The system, which is made up of secure NFC tags, and Blockchain, guarantees the highest security level available that is available, allowing users to verify that they are authentic merchandise without hesitation.
Ticketing: Products may be used to get tickets to events or special events, using the power of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to create a positive experience for people by connecting physical goods with the digital realm providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.