CollectID Transforms Into ZATAP
In a bold and transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and consumer-facing brand. This shift in strategy to fully move to ZATAP in both business and end-consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to its users by enabling seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. Today, we aim to build a brand that is a source of joy for customers and is a reflection of our unique approach to creating 'phygital' products. This journey has been possible because of our dedicated team and partners We are eager to see the positive impact ZATAP will have on both businesses and end-users."
Businesses: One Tap Away from Your Customers
While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now change to operate under the ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging stronger bonds with consumers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product offers.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects physical and digital worlds by providing users with an immersive experience in which customers are able to access special content, deals and rewards and use their services in the digital dimension (i.e. gaming on video).
Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. This system, powered by a combination of secure NFC tags, and Blockchain, guarantees the highest level of security on the market, allowing users to verify the authenticity of their goods with confidence.
Tickets: The products can be used to get tickets for entry into venues and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm and delivering a truly immersive physical experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, subaruforum.lv McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.