CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first introduced in September as a brand new app and consumer-facing brand. This shift in strategy to fully move to ZATAP to support both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for virt.club the company's growth, stating, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which is a source of joy for consumers and resonates with our unique approach to creating physical products. This has been made possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive effects ZATAP will have on both the business and the end-users."
Businesses one tap away from Your Customers
The business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will change to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform for brands to interact with their customers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with consumers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the standard for phygital products in the market creating a future where the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate their products but also to immerse themselves in the unique stories and experiences each product offers.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience, where users are able to access special content, deals and rewards and use their services in the physical dimension (i.e. video games).
Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. The system, which is powered by a combination of secure NFC tags, and Blockchain ensures the highest level of security that is available that allows users to check the authenticity of their goods without hesitation.
Tickets: The products can be used as tickets for entry into venues or special events, using the power of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to make people happy by connecting physical products with the digital dimension and delivering a truly immersive physical experience for consumers and fans. With the offices of Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.