CollectID Evolves Into ZATAP
In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP it was first launched in September of this year as the company's brand-new app and brand for consumers. This shift in strategy to fully change to ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. Today, we aim to build a brand which brings joy to consumers and resonates with our innovative approach to creating "phygital" products. This journey has been possible because of our dedicated team and partners We are eager to see the positive impact ZATAP can have on the business and the end-users."
Businesses one tap away from Your Customers
While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to transition to operate within the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers like never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the distinct stories and experiences each product offers.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience in which customers have access to unique content and offers as well as rewards and utilize their products in a virtual dimension (i.e. video games).
Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. The system, which is built on a combination with encrypted NFC tags, and Blockchain guarantees the highest security available that is available that allows users to check whether they're buying genuine goods with complete confidence.
Tickets: These products can be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to make people happy by bringing physical products into the digital dimension providing a full-immersive physical experience for both fans and consumers. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.