CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its consumer and business operations is a sign of the company's dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless integration between the digital and physical realms.
David Geisser, CEO and https://vocal.media/authors/ co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. We are now working to build a brand that brings joy to consumers and resonates with our innovative approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and our partners We are eager to see the positive impact ZATAP will have on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to be operating as part of the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to engage with their customers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also to immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience, where users are able to access special content, deals, and rewards and use their products in a digital dimension (i.e. gaming on video).
The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain ensures the highest level of security that is available and allows users to confirm whether they're buying genuine products with confidence.
Ticketing: Products may be used as tickets to events or special events, using the power of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital dimension and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.