CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as a brand new app and consumer-facing brand. The strategic decision to completely move to ZATAP for both its consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. The company's goal is to create a brand that is a source of joy for users and matches our creative approach to developing 'phygital' products. This is possible thanks to our dedicated team and partners and we're excited to witness the positive impact ZATAP can have on the business and the end-users."
Businesses: One Tap Away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will be operating within the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with consumers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience, where users are able to access special content, deals, as well as rewards and utilize their products in the virtual dimension (i.e. videos games).
Authentication System: xinyuelt2.com The app has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. This system, powered by a combination of encrypted NFC tags and blockchain, provides the best security level available on the market that allows users to check that they are authentic products with complete confidence.
Tickets: The products can be used to get tickets to events and special events, leveraging the power of a ticket for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.