CollectID Evolves Into ZATAP
In a bold, transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP it was first launched in September as the company's new app and brand for consumers. This strategic shift to fully transition into ZATAP to support both business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution and says, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand that delights customers and is a reflection of our creative approach to developing 'phygital' products. This is possible because of our dedicated team and partners and we're excited to witness the positive effects ZATAP will have on businesses and end-users."
Businesses Just One Tap Away From Your Customers
The business's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, atlas.dustforce.com forging stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience, where users can unlock special content, deals, as well as rewards and utilize their products in the virtual dimension (i.e. gaming on video).
Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is built on a combination with encrypted NFC tags and blockchain, provides the best security available that is available that allows users to check whether they're buying genuine goods with confidence.
Ticketing: Products may be used to get tickets to events or special events, using the power of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital realm and delivering a truly immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.