CollectID Transforms Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully move to ZATAP in both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. We are now working to build a brand that brings joy to customers and is a reflection of our creative approach to developing physical products. This has been made achieved thanks to our committed team and partners, and we are excited to witness the positive effects ZATAP will have on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will transition to operate within the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to interact with their customers in a way they have never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience in which customers are able to access unique content and offers and rewards, and also use their services in the digital dimension (i.e. videos games).




The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's exclusive technology. This system, built on a combination with encrypted NFC tags and blockchain provides the best level of security on the market and allows users to confirm whether they're buying genuine goods without hesitation.




Ticketing: Products may be used to obtain tickets to events or special events, using the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, http://idea.informer.com/users/sarahspade6/?what=personal AS Monaco, and the Nashville Predators from the NHL.