CollectID Evolves Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was first introduced in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP to support both business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. We are now working to build a brand that delights users and matches our innovative approach to creating "phygital" products. This is possible thanks to our dedicated team and partners We are looking forward to seeing the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will now be operating as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, wecan.skybbs.biz Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers and rewards and use their products in a virtual dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's exclusive technology. The system, which is powered by a combination of secure NFC tags, and Blockchain ensures the highest security level available in the marketplace and allows users to confirm that they are authentic products with complete confidence.




Tickets: The products can be used to obtain tickets for entry into venues or special events, using the power of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for consumers and fans. With offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.