CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely transition into ZATAP in both consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. Today, we aim to build a brand that is a source of joy for customers and is a reflection of our innovative approach to creating 'phygital' products. This has been made possible because of our dedicated team and our partners, and we are looking forward to seeing the positive effects ZATAP has on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations are now set to transition to operate within the ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: https://www.meetingwithpia.org/members/plotlawyer8/activity/1747227/ Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, providing customers with an immersive experience, where users are able to access exclusive content, offers and rewards and use their products in the virtual dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. This system, built on a combination of secure NFC tags as well as blockchain, ensures the highest level of security in the marketplace that allows users to check the authenticity of their goods with confidence.




Ticketing: Products may be used to obtain an entry ticket to venues or special events, using the potential of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm providing a full-immersive physical experience for both fans and consumers. With the offices of Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.