CollectID Transforms Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely transition into ZATAP for both its business and end-consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to consumers and resonates with our innovative approach to creating "phygital" products. This journey has been possible because of our dedicated team and partners We are eager to see the positive impact ZATAP has on users and businesses."



Businesses one tap away from Your Customers



The business's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to change to operate within the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to interact with their consumers like never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging more powerful bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry, shaping a future where products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not only authenticate their products but also immerse themselves in the stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience, where users can unlock special content, deals, as well as rewards and utilize their products in the physical dimension (i.e. gaming on video).




The Authentication System: The application boasts a cutting-edge authentication system, http://www.stes.tyc.edu.tw/xoops/ leveraging ZATAP's exclusive technology. The system, which is powered by a combination of secure NFC tags and blockchain guarantees the highest level of security that is available, allowing users to verify that they are authentic products without hesitation.




Ticketing: Products may be used to get tickets for entry into venues and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to make people happy by bringing physical products into the digital dimension, creating an immersive phygital experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.