CollectID Evolves Into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was first launched in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely transition into ZATAP for both its consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. We are now working to create a brand that is a source of joy for consumers and resonates with our creative approach to developing 'phygital' products. This has been made possible thanks to our dedicated team and our partners, and we are eager to see the positive impact ZATAP will have on the business and the end-users."



Businesses Just One Tap Away From Your Customers



The company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will change to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: http://stroiprokatkor.ru/user/secondwhite7/ EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers are able to access special content, deals, as well as rewards and utilize their products in the digital dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags and blockchain provides the best security available in the marketplace and allows users to confirm that they are authentic goods without hesitation.




Tickets: These products can be used to obtain an entry ticket to venues and special events, leveraging the power of a ticket for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital world, creating an immersive phygital experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.