CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which delights consumers and resonates with our creative approach to developing 'phygital' products. This is achieved thanks to our committed team and partners and we're eager to see the positive impact ZATAP can have on both the business and the end-users."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to be operating as part of the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, bikeindex.org Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers a revolutionary experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience, where users are able to access unique content and offers and rewards and use their products in the physical dimension (i.e. videos games).




Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. The system, which is made up of secure NFC tags, and Blockchain, guarantees the highest security level available in the marketplace, allowing users to verify whether they're buying genuine products with complete confidence.




Tickets: The products can be used to get tickets for entry into venues or special events, using the power of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to delight customers by connecting physical goods with the digital realm providing a full-immersive physical experience for both fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.