CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to customers and is a reflection of our innovative approach to creating "phygital" products. This journey has been achieved thanks to our committed team and partners and we're eager to see the positive effects ZATAP will have on both users and businesses."



Businesses Just One Tap Away From Your Customers



While the company's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will now be operating under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The app allows users to not only authenticate their products but also get absorbed in the stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects the physical and digital worlds by providing users with an immersive experience where customers have access to unique content and offers, as well as rewards and utilize their services in the physical dimension (i.e. video games).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. The system, which is built on a combination of encrypted NFC tags and blockchain, ensures the highest security available that is available that allows users to check whether they're buying genuine products with confidence.




Ticketing: Products may be used as an entry ticket to venues and special events, leveraging the potential of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for both fans and consumers. With the offices of Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.