CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. The company's goal is to create a brand that brings joy to customers and is a reflection of our innovative approach to creating physical products. This journey has been possible thanks to our dedicated team and partners and we're eager to see the positive effects ZATAP has on the business and the end-users."



Businesses Just One Tap Away From Your Customers



While the ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will now be operating within the ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging stronger bonds with consumers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, tupalo.com Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market creating a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also to immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects the digital and physical worlds, offering users an immersive experience where customers can unlock unique content and offers, and rewards and use their products in the virtual dimension (i.e. gaming on video).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is made up of secure NFC tags and blockchain provides the best security level available that is available that allows users to check the authenticity of their goods with confidence.




Tickets: These products can be used to get an entry ticket to venues and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to create a positive experience for people by bringing physical products into the digital dimension providing a full-immersive physical experience for consumers and fans. ZATAP has offices in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.