CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company's new app and brand for consumers. This strategic shift to fully move to ZATAP to support both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and hawkee.com bringing a new level of joy to its users by enabling seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. We are now working to create a brand that brings joy to users and matches our creative approach to developing 'phygital' products. This journey has been possible because of our dedicated team and our partners We are excited to witness the positive impact ZATAP has on both users and businesses."



Businesses Just One Tap Away From Your Customers



While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will change to operate as part of ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the unique stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience where customers are able to access exclusive content, offers, and rewards and use their products in the digital dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. This system, powered by a combination of encrypted NFC tags as well as blockchain provides the best level of security on the market that allows users to check whether they're buying genuine products without hesitation.




Ticketing: Products may be used to get tickets to events and other special events, making use of the potential of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital world, creating an immersive phygital experience for consumers and fans. ZATAP has the offices of Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.