CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as the company's new app and brand for consumers. The strategic decision to completely change to ZATAP to support both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. Today, we aim to build a brand that is a source of joy for customers and is a reflection of our innovative approach to creating "phygital" products. This is possible because of our dedicated team and our partners and we're looking forward to seeing the positive effects ZATAP has on businesses and end-users."



Businesses Just One Tap Away From Your Customers



While the ZATAP's B2B operations continued under the collectID name, following the announcement of ZATAP in September, they are now set to transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating more powerful bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, https://notes.io/widG4 Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience in which customers are able to access unique content and offers as well as rewards and utilize their products in a digital dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags, and Blockchain, guarantees the highest security level available on the market, allowing users to verify whether they're buying genuine merchandise with confidence.




Ticketing: Products may be used to obtain tickets for entry into venues or special events, using the power of a ticket to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to make people happy by connecting physical goods with the digital dimension, creating an immersive phygital experience for both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.