CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP it was first announced in September as the company's new app and consumer-facing brand. This strategic shift to fully change to ZATAP in both business and consumer operations underscores the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to users through seamless integration between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. The company's goal is to build a brand which is a source of joy for users and matches our innovative approach to creating "phygital" products. This is achieved thanks to our committed team and partners We are looking forward to seeing the positive impact ZATAP will have on businesses and end-users."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will change to operate as part of ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital creating a future where products not only authenticate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate the products they purchase but also immerse themselves in the stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP is a bridge between the physical and digital worlds, offering users an immersive experience, where users are able to access special content, deals and rewards and use their products in a digital dimension (i.e. videos games).




The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is built on a combination of secure NFC tags, and vesti46.ru Blockchain, ensures the highest level of security on the market and allows users to confirm whether they're buying genuine goods without hesitation.




Ticketing: Products may be used to get an entry ticket to venues and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.