CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP to support both business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless integration between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth, stating, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something more profound. The company's goal is to build a brand that brings joy to consumers and resonates with our unique approach to creating 'phygital' products. This has been made achieved thanks to our committed team and partners and we're eager to see the positive impact ZATAP will have on businesses and end-users."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to change to operate within ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging more powerful bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: chart-studio.plotly.com Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The app allows users to not just authenticate their products but also immerse themselves in the distinct stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience in which customers are able to access exclusive content, offers, and rewards, and also use their services in the virtual dimension (i.e. videos games).




The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is built on a combination of secure NFC tags and blockchain ensures the highest level of security on the market and allows users to confirm the authenticity of their goods with confidence.




Ticketing: Products may be used as tickets to events and special events, leveraging the potential of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to delight customers by bringing physical products into the digital dimension, creating an immersive phygital experience for consumers and fans. With the offices of Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.