CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully move to ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy to its users by enabling seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. We are now working to build a brand that delights customers and is a reflection of our innovative approach to creating "phygital" products. This is achieved thanks to our committed team and our partners and we're excited to witness the positive effects ZATAP can have on both businesses and end-users."



Businesses one tap away from Your Customers



The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations will now change to operate within ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their consumers like never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry creating a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The app allows users to not only authenticate their products but also get absorbed in the stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers are able to access unique content and offers as well as rewards and utilize their products in the digital dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, built on a combination with encrypted NFC tags and blockchain provides the best security available that is available and allows users to confirm whether they're buying genuine merchandise without hesitation.




Tickets: These products can be used to get tickets for entry into venues or special events, using the potential of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.