CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September as the company's new app and brand for consumers. This strategic shift to fully change to ZATAP to support both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to users through seamless integration between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. Today, we aim to build a brand that brings joy to customers and is a reflection of our creative approach to developing "phygital" products. This is possible thanks to our dedicated team and partners, and we are eager to see the positive impact ZATAP has on both the business and the end-users."



Businesses one tap away from Your Customers



While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will transition to operate as part of ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the unique stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects physical and digital worlds, providing customers with an immersive experience where customers are able to access exclusive content, offers and rewards and use their products in a physical dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. The system, which is made up with encrypted NFC tags and blockchain, guarantees the highest security level available that is available, allowing users to verify whether they're buying genuine merchandise with complete confidence.




Tickets: These products can be used to obtain tickets for entry into venues and special events, leveraging the potential of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to create a positive experience for people by connecting physical products with the digital realm and delivering a truly immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, https://khan-kokholm.federatedjournals.com/collectid-evolves-into-zatap and the Nashville Predators from the NHL.